GROW YOUR BUSINESS AND LEAD WITH SEO

Growing the business and potential customers are two of the main objectives of each entrepreneur. Leadership growth and business growth go hand in hand. You will not get one without the other. Many business owners, especially startups, think that business and the growth of potential customers start with sellers making phone calls. This vision of building a business is obsolete and unsuccessful.

While good telemarketing phone calls still exist, most communications are made online. Computers and smartphones give people 24/7 access to information and to each other. If your sales team does not complement your phone calls with online communication via email, social networks and SEO services, you will not be growing your business or number of potential customers in the near future.

The SEO acronym in the last sentence may have caught your attention. What does search engine optimization have to do with potential customers and business growth? In short, a lot.

With the ease of access to the Internet, users expect to find information and answers to their questions immediately. Websites provide the content that contains this information that users search quickly. However, there are millions of websites on the Internet and not all appear in the search results. Only those that are considered most relevant and credible appear. After all, a user is in a hurry to get specific information so as not to waste time reading irrelevant content from the website.

This is where SEO or search engine optimization comes into play. Behind each search query written by a user, a search engine robot or Google SEO indexes and collects data from each website published on the web. Spiders crawl web sites for keywords that match or are related to the words used in a user's search query. The search engine robot uses a formula to then classify certain web pages in the search results that the user sees.

In search engine marketing, ranking is important. Every Internet marketing company strives to ensure that its own website and its clients' websites obtain the coveted position of search result number 1.

Why is the ranking important? Well, going back to the previous points of Internet access 24/7 and people's expectations of immediate answers and information, the first search results will be read, while those found in the following pages will probably be ignored. After all, who will click on several websites when their time is valuable and short?

It is only through the implementation of good online marketing with SEO optimization of your website that there is a greater chance that your website will receive one of these major rankings and, therefore, increase the number of visitors and possible potential clients and clients.

SEO not only brings more traffic to your website, it also attracts quality leads that are interested in your brand, product or service.

If search engine optimization is a strange concept for you, it can be overwhelming to know where to start and what to do. Here are some simple SEO tactics that you can start implementing to get the attention of search engine robots and get a higher and more visible search results ranking:

Use keywords

An excellent starting point for an SEO strategy is the implementation of keywords. When you set up an account with the Google Search Console, you can access a useful keyword tool where you can find which industry-specific or niche keywords, keyword phrases and keyword groups to guide and implement across the board. content of your website. When determining which keywords, you want to target, look for those with a lower search volume, but high monthly searches. Those with lower search volumes mean they are not as competitive, so your company has a better qualifying opportunity for them.

You may be tempted to pursue keywords and short and short phrases, but so will others. When you decide to target long-tail keywords (keywords or keyword phrases that contain more words that are also more specific), the chances of your website ranking will increase and people who find and visit your site will be more interested in your interest. product or service.

Write good descriptions of Meta

The meta description is the propaganda of one or two lines that appears under the heading of the web page in which it can be clicked. Give a brief description of what that specific page is about. The length of the meta description has been extended from 160 to 300 characters. Longer meta descriptions are truncated, which is something that should be avoided. The meta descriptions should be short and concise. They are also privileged places to insert some of your specific keywords. When writing the meta descriptions, think about the web user and the questions they can ask when they perform a search. Let your meta description be your answer to one of your questions.

Make your mobile website responsive

More people now surf the Internet on their smartphones than on a desktop or laptop. You have probably noticed the difference in the size of the screen between a smartphone and a computer. Non-mobile websites will fit the screen size of a desktop or laptop, but will not be reduced to fit the small screen of a smartphone. The result is an ugly and difficult website to navigate when a user uses their smartphone.

Search engines, like Google, do not like unhappy Internet users and, since mobile responsiveness is very important to the user experience, it is now a ranking factor in their search ranking algorithm.

By having a website compatible with mobile devices, it not only satisfies the search engines and possibly gets an increase in the rankings of search results, but it will also give the visitors of your site a pleasant experience.

Stay active in Google business listings

Google My Business (GMB) is a great way for local businesses to be included in the online list. With GMB, companies are listed on Google maps with addresses, a summary of the company's products and services, address, telephone number, hours of operation, photos, reviews and a link to the company's website. the company.

To take advantage of GMB, one must "reclaim" his business. The business summary section provided is another main place to insert keywords. Here, however, try implementing local keyword phrases such as "hairdressing in X city".

Criticism is also crucial. Try to generate as many positive reviews as you can. With people who do more online business transactions without interacting with the company, the reviews are an invaluable way to evaluate whether someone should work with a company or make a purchase from a business. Online users who make their first purchase of a company will automatically read the reviews about the company first.

Produce Regularly Quality, Optimized Content

While it's great to include keywords in the URLs, titles, meta descriptions and images used on every page of your website, a blog where one regularly publishes new and informative content is the perfect point to implement keywords. Search engines also look for new and new content that gives users the useful information they are looking for. Blog posts provide users with relevant, informative and interesting content, as well as places where you can implement keywords and links. Consistent blogs also show web users and search engines that you are a reliable and reliable source of information, which greatly contributes to improving the ranking of search results on your website.

Your blogs should be written in a way that is easy to read and understand, that is free of spelling, grammar and punctuation errors, and that contain a call to action or some kind of commitment to the reader. In blogs, some things to keep in mind include the link to the bait and the purchase, the filling of keywords and plagiarism. Just insert relevant links from other credible websites in your blog posts, do not overuse the same specific keywords and make sure the content of your blog is 100% unique and original. Website visitors and search engines will thank you.

Share your wealth of knowledge through the publication of guests

With the publication of guests, write a blog post that is then published on another website. This is an excellent way for the content of your blog to get more exposure and more visits to your website. If the publication of your blog is published on a reputable site within your industry, the credibility and reputation of your own website will receive a boost that will attract the attention of search engines that, in turn, can reward your website with a higher ranking of search results.

Ideally, guest publishing should go two ways in which you agree to post another person's blog post on your site in exchange for posting your blog post on your website. This is the best and most ethical way to exchange links.

Improve the speed of your website

Web users expect to get what they are looking for almost immediately. They will not sit down and wait a minute or two for a website to load. Instead, they will immediately go to another website. The speed of the site is also a factor that search engine robots use to grant rankings of search results. Some ways to improve the loading speed of your website include allowing caching, compressing the size of images and videos, removing unnecessary scripts and add-ons, and having a reliable web server.

Optimize your images

While most visitors to your website will not have problems viewing your images, those who are blind and search engines will not be able to see them. Search engines are computers and only read text and numbers. Blind visitors can have a description of the image that is read to them. To make it possible for everyone, including search engines to "see" the images on your website, an ALT tag is used. These are brief descriptions of a few words that explain what the image shows. It is a good idea to implement keywords in the ALT descriptions. With ALT descriptions rich in keywords, your website will appear more relevant to search engines.

The implementation of SEO on the website of your company can make your business and your potential customers significantly increase. It can be tedious and take time to see an improvement in the ranking of the search results page. The algorithm or formula used by the search results robots change frequently, so it is important to constantly monitor the SEO tactics of your website and adjust them continuously.

While basic search engine optimization tactics are a good foundation and are easy to implement, it can be a challenge to maintain them. SEO is not a "one and done" thing. Requires maintenance and constant adjustments for several years. For many small and medium-sized companies, this may be more than they can handle while trying to manage the daily operations of their businesses. As a result, many choose to hire an experienced and external digital marketing company to manage and monitor the SEO of their website.

If you are in this last group and need help with SEO of your website, be sure to visit us at SEO.com. We are an SEO company formed by experts in Internet marketing in the areas of web development, PPC, SEO, social media marketing, remarketing and content marketing. Contact us today for more information about our services and how they can help your website's SEO generate more potential customers and grow your business.

SEO can help you grow your business by attracting potential customers to your website. Once the potential customers are obtained, the sales team must take them through their sales funnel to convert them into paying customers. Some clues, however, become stagnant, or dead. However, these potential customers can be revived through products and services that help with sales funnel management such as Aktify. SEO combined with platforms to revive dead potential customers like Aktify can help your business grow by leaps and bounds.